About Xeniflow

A small team with unreasonable standards.

We're an automation studio based in Rotherham, working with growing UK businesses that are tired of doing things the slow way.

We started Xeniflow because we were bored of watching good teams waste time.

In 2024, after years of working inside operations teams and consultancies, our founder Luqman Ahmed kept seeing the same thing: smart, capable people spending most of their week on work that should have been automated years ago.

Copying data between systems. Chasing invoices. Rebuilding the same report every Monday morning. Re-typing information that already existed somewhere else.

Xeniflow exists to fix that. We design workflows, connect tools, and build the small internal systems that give teams back their week — without the enterprise consulting price tag or the six-month timeline.

Today we work with clients across Yorkshire, the North of England, and remotely across the UK. Every project is senior-led. Every project is fixed-price. And every project ends with a system your team actually uses.

"
The best automation is the one you forget exists — because it just works, quietly, every day.
Luqman AhmedFounder & Principal Consultant
What we stand for

Three principles that shape every project.

They sound simple. In practice, they're what most agencies get wrong.

Radical clarity

No jargon, no 40-slide decks, no "synergy". You'll always know exactly what we're building, why it matters, and what it costs. If we can't explain it in plain English, we haven't finished thinking.

Built to last

We don't do throwaway. Every workflow is documented, tested against real scenarios, and designed so your team can maintain it. When we hand over, you own it — fully.

Honest partnership

If automation isn't the right answer, we'll tell you. If a cheaper tool would do the job, we'll say so. Our business grows on referrals, not on upselling.

Our story

From a side project to a proper studio.

2024 · Q1

Xeniflow is founded in Rotherham

Started as a one-person consultancy helping local SMEs clean up their spreadsheets and connect their tools. First three clients came from a single LinkedIn post.

2024 · Q4

First enterprise project

Delivered a full workflow overhaul for a 60-person logistics firm — automating quoting, dispatch notifications, and invoice reconciliation. Saved an estimated 42 hours per week.

2025 · Q2

Team grows to three

Brought on our first two specialists — one focused on data pipelines, one on AI-assisted document processing. Started taking on projects across the North of England.

2025 · Q4

50th workflow goes live

Crossed the milestone of 50 production workflows running for clients. Launched our retained support model for businesses that want ongoing iteration.

2026 · Now

Booking projects for 2027

Currently working with a mix of SMEs and mid-market teams. Still senior-led, still fixed-price, still based in Rotherham.

42h
Avg. weekly time saved
50+
Live workflows running
20+
Happy clients
100%
Fixed-price projects
The team

Small on purpose. Senior by design.

Every project is led by someone whose name is on the invoice. No juniors learning on your budget.

LA

Luqman Ahmed

Founder & Principal

Fifteen years in operations and systems design. Leads every audit, writes every blueprint, and stays on every project from kickoff to handover.

SR

Sophie Reid

Automation Engineer

Builds the workflows, connects the APIs, and stress-tests everything before it goes live. Background in software engineering and systems integration.

DK

Daniel Kim

Data & AI Specialist

Handles the pipelines, dashboards, and AI-assisted document workflows. Believes any report that needs to be manually refreshed is a design flaw.

Want to work with a team that actually shows up?

Book a free 45-minute audit. We'll look at your workflows, tell you honestly what's automatable, and give you a clear next step — whether you work with us or not.